Increase understanding of and support for EE by improving the skills and ability of EE providers to strategically communicate the value and effectiveness of EE.

1. Increase communication effectiveness by employing a common EE explanation.
   1. Collaborate to establish a supported short, efficient, effective and persuasive explanation of EE.
   2. Establish a one-paragraph description of the breadth and diversity of EE.
   3. Establish a short, efficient and persuasive explanation of EE's benefits and relevance.
   4. Use this CEEMP and the online EE Database/Directory to illustrate the breadth and diversity of the EE community.
2. Use a common EE language.
   
   1. Increase EE providers' awareness and use of the list of terms.
      1. Distribute CEEMP; promote in organization newsletters.
   2. Plan, prepare, and provide training or workshop opportunities to improve effective communication about EE, both internally and externally. Topics should include, but not be limited to:
      1. Use of EE related jargon and how to more effectively communicate about the value of EE.
      2. Explaining common EE language and the importance of speaking with one voice for the EE community.
3. Increase effective use of media to convey EE successes to the general public (may specifically target audiences including policy makers, school boards, principals, parents, funders, etc.).
   1. Prepare and provide training(s) or workshop(s) to improve providers' knowledge and skills regarding the effective use of media.
   2. Publish stories each month about EE (e.g., programs/approaches/successes) in Colorado media (e.g., newspapers, magazines, or television).
   3. Identify and maintain list of media contacts throughout the state.
   4. Develop a training manual or guide for EE providers about effective communication with media.
4. Develop and implement an EE Strategic Communications Plan designed to advocate to people who can make a difference.
   1. Consider the following recommendations:
      establish working group; identify key audiences; identify best approach or media for reaching specified audiences; identify three main messages and talking points that include benefits of, relevance of, and effectiveness of EE; conduct a literature review and/or summary consolidating research, results, facts, figures, philosophies, etc. to back up the above key talking points; identify time-line and responsibility; and provide training opportunities about the strategic communication plan, key messages, and ideas on how to use.
   2. Implement the EE Strategic Communications Plan.
5. Improve communication with Colorado's EE community about evaluation and accountability.
   1. Plan, prepare and provide training or workshop opportunity for members of the EE community to improve effective communication about the success and effectiveness of programs; results of evaluations; demonstrated accountability; and reporting on statistics.

How are you already contributing - or - how will you contribute to Goal III: Promotion?